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The ASSOS story begins in 1967 in Switzerland. Toni Maier, a young 37-year-old Swiss-German developed a carbon frame, a goal that was far away and almost unthinkable at the time, but which remained a unique piece.
A few months later he reached another important milestone, namely the creation of a track suit made of elastane, an incredibly elastic fabric.
From then on, he focused his work on technical cycling clothing, always working on the quality and unmistakable style that have made this brand famous all over the world.
"Assos" was the name chosen by the founder, just like the aces of the cards, which Maier always managed to play brilliantly.
ASSOS clothing has always been synonymous of very high quality. The clothes are designed and manufactured with attention to the finest details. This has made the brand known, recognised and appreciated throughout the world, perhaps one of the leading brands of cycling clothing.
In addition to the use of elastane, Maier is also known to have achieved other primates such as the introduction of braces integrated within the shorts, whereas until then riders held their trousers by means of leather braces. And so over the years its great growth continued! Just think that in the early 1980s, around 80 per cent of the professional teams used Assos.
Today, the collection is extensive, and the clothes are distinguished by their names:
Additionally, depending on the season, the Swiss brand offers different collections to accompany the cyclist in all weather conditions:
There is a 'Winter' collection designed especially for cycling during cold weather, in addition to 'ULTRAZ' items made to cope with the coldest temperatures!
Clothes designed for hot summer days made from the lightest and most breathable sweatproof fabrics.
The brand's catalogue includes a line of cycling clothes designed for cycling in mild weather, typical of spring and autumn.
Assos jerseys are designed to offer the cyclist maximum comfort while pedalling... so that they can give their best and, why not, win!
New to the spring/summer 2024 collection is the Equipe RS Jersey S11 model: the sleeves are made of a completely new fabric, much lighter than previous versions but with the same level of compression and snug fit, which adapts to the body like a second skin. The texture of this new material favours aerodynamics during aggressive pedalling positions, reducing friction along the profile of the body.
The Assos cycling clothing catalogue includes a wide selection of bib shorts and shorts characterised by stability-boosting constructions, air-cooling inserts, and muscle-wrapping textiles.
Assos in particular stands out in the road world for its high levels of quality and attention to detail. Among the many models we mention the MILLE GTO Bib Shorts C2, loved by cyclists in particular for the plushest, most responsive and breathable ASSOS insert to date, wrapped in our new frictionless, wrinkle-free paneling, and the new EQUIPE RS SCHTRADIVARI Bib Shorts S11 Long, characterised by its greater length compared to the standard (+3 cm) and a new Type.911 fabric created especially for this model that has a silky smooth, abrasion-resistant texture and able to dries very quickly.
The Swiss brand's range is completed by cycling bib shorts with long trousers, which are perfect for autumn/winter rides and provide high thermal insulation and storm-proof protection.
The 'Spring Fall' line is perfect for mid-season, featuring garments that are insulated but at the same time light and breathable, built with an additional protective cover to ensure maximum comfort in spring and autumn. Among the various models is the EQUIPE RS Spring Fall Bib Tights S9: equipped with the A-Lock Engineering system, it offers maximum stability and keeps the pad in place while you pedal.
Over the years, Assos has also started to offer cycling helmets, such as the MET Trenta MIPS Jingo RS born from the collaboration with the MET brand, which has put all its know-how and combined it with the Assos style, and cycling glasses, such as the Donzi and the Zegho G2, the latest presented by the Swiss brand.
Assos makes products for the care of both the products and the cyclist, including the legendary Chamois Crème, a necessary product for your cycling, as it reduces irritation due to rubbing, rehydrates, plumps the skin and minimises the risk of saddle sores.
The Assos products are high-end, which is why the prices are medium/high, but certainly the level of the clothes justifies the expense.
Starting with accessories such as socks, which are priced between €15 and €40, and reaching the top-of-the-range winter jacket at €650.
We advise you to filter the products in promotion and take advantage of the offers proposed by Cicli Mattio!
