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The Lazer brand was born in 1911 in Belgium, the very year Henri Van Lerberghe triumphed in the Tour of Flanders. Lazer is an industry leader in the production of cycling helmets that, on the strength of its long experience and significant growth, is today recognised and appreciated by cyclists all over the world and in all disciplines. From the beginning of the last century to today, the evolution in the cycling industry has been incredible, and Lazer's growth has been driven by passion, dedication and experience.
"In the early days of our business, helmets were not like today's, they were leather caps used by men riding steel bicycles on the cobblestones of Belgium. The difference from today's lightweight, adjustable, well-ventilated and stylish helmets is really huge."
All Lazer helmets are designed in Belgium and are available in more than 50 countries. The brand has not forgotten its roots, continues to test products first-hand and works every day to innovate, improve and create helmets that staff members appreciate first and foremost. Lazer stands for passion, high performance and the joy of riding.
Lazer bike helmets are designed to transmit passion, high performance and the joy of riding. The product catalogue includes road, MTB, enduro, urban and hybrid models. And there is no shortage of models for young cyclists!
Over the years, Lazer's goal has always been to make helmets that provide built-in rotational protection, not an extra, and that are also lightweight and well-ventilated. So after many years of research and study it introduced KinetiCore, a technology that protects against direct and rotational impacts thanks to unique EPS foam blocks, Controlled Crumple Zones, which deform with impact and absorb the energy that would otherwise reach the brain. In fact, in every cycling accident with an impact affecting the head, both direct acceleration and rotational movement of the brain occur. Thus was born KinetiCore and the controlled deformation zones, which are a unique set of blocks that deform with direct or rotational impact, deflecting energy away from the brain.
Today, all Lazer helmet models, including children's helmets, are developed with KinetiCore technology.
Lazer's most popular cycling helmet models for the road world are:
Among Lazer's MTB helmets, one of the most popular is the Jackal KC, which offers safe and reliable protection on bike park tracks or mountain trails thanks to its KinetiCore technology and TurnSys system.
Lastly, the Lazer brand has a wide range of bike helmets for commuters and for those who choose to commute by bicycle every day: among the most popular models in the urban line is the CityZen KC, a helmet designed specifically for the city and consisting of a double layer of KinetiCore technology to maximise comfort and protection without sacrificing lightness.
Lazer helmets have different technical features, aesthetics and technologies and, due to the extensive product catalogue, are able to meet the needs of all cyclists. Prices for Lazer helmets start from €34.99 for children's models up to chrono models such as the new Volante KC at €379.99.
