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Giro is a world-leading brand in the design and production of sports equipment, in particular high-end cycling helmets and shoes. It was founded in 1985 in Scotts Valley - California, when its founder and creator Jim Gentes built the first bike helmet called Prolight: light, comfortable and with good ventilation.
In just a few years the brand and product catalogue grew, so much so that already in 1989 Tour de France winner Greg Lemond was wearing a Giro helmet. Since then, the company has continued to grow, its products to develop and innovate, and in addition to the helmet world it has also launched into the production of shoes and gloves, which are distinguished by their quality, fit and comfort.
"We argue for weeks about the difference of less than a millimetre in a shoe, the shape of a helmet or the bevelled edge of a vent."
It is this maniacal attention to detail that sets Giro apart from many other brands on the market.
The vast assortment of its catalogue includes shoes, helmets, goggles, gloves and clothing products for women and men that combine functionality and design. Many road cycling teams rely on Giro, among them the Visma-Lease a bike team, which rides with the Aries Spherical Mips helmet.
Giro bike helmets are designed for every type of cyclist and to meet their needs, and offer the ultimate in terms of safety and comfort, without forgetting the ventilation aspect!
In fact, these helmets are the choice of numerous World Tour cyclists including the athletes of the Visma-Lease a bike team who compete wearing the Aries Spherical MIPS helmet.
Giro's best-loved racing bike helmet models are:
As far as Giro mtb helmets are concerned, one of the most popular models is the SwitchBlade Mips, a full-face helmet created to catapult you at top speed down the descents and designed with the needs of enduro racers in mind.
Cycling shoes are one of those essential accessories for those who love to ride, to be chosen with care and attention. GIRO shoes are a guarantee in terms of innovation, technological progress and fit. Some examples of how the Californian brand has enabled the growth of its shoes? The introduction of High Volume technology, the Vibram rubber sole and the Supernatural Fit insole: these innovations make Giro shoes unique and able to adapt to different conditions.
Giro has also developed distinct and customised shoe models for both men and women, as well as for road racing and the various MTB disciplines, to ensure that its shoes adapt to every type of foot and situation.
One of the best-loved models ever is the Imperial shoe, which at only 215g, with the performance and full range of adjustments you need to conquer the toughest and steepest trails, is the perfect model for road cycling.
The Giro brand also offers both summer and winter cycling gloves, and both mtb and road cycling gloves in its catalogue.
Giro's entry into this sector was in 2008, when it began designing a line of gloves incorporating an unconventional, tailored 'multi-panel' construction to improve fit and feel when gripping the bar.
