The Focus brand was born in Germany in 1992 by cyclocross world champion Mike Kluge. Thanks to the experience gained on the race track, in just a few years Kluge was able to create a brand of bicycles that has become a world leader in the production of mountain bike frames, later expanding production to racing bikes, gravel bikes and electric bikes for all specialities. This brand is dedicated to those who are looking for bicycles with high technological content, innovative materials and excellent performance, but also to those who don't want to give up fun and a touch of adrenaline!
The flagship of Focus are the e-MTBs, equipped with a rear suspension system called F.O.L.D. (Focus Optimized Linkage Design): the precise functioning of the rear suspension is decisive in the structure of a full-suspension bike, because it has a significant influence on the bike's riding characteristics. With the F.O.L.D. kinematics, Focus has developed and patented a rear triangle system that immediately offers numerous advantages and can be used on all full-suspension mountain bikes.
Focus bikes are developed in Stuttgart, while prototyping and assembly is done in Emstek (also in Germany)... and then the Focus team enjoys riding the trails around Stuttgart, testing the bikes and finding new solutions!
Focus offers road bikes for everyone: you don't have to be a World Tour racer to go fast, because with these models you can ride and perform well even on your Sunday ride.
The catalogue includes the following road bike categories:
Focus electric bikes represent excellence in terms of research and technology.
The Focus electric bike catalogue includes:
You will have noticed that all electric bike models are represented by the apex 2. Why?
SQUARED is the name Focus uses for all pedal-assist bikes, so that you can have a deeper, amplified experience. More trails, more mountains, more fun, in the same time and with the same physical effort.
Focus produces off-road bikes to suit all needs.
If you are looking for a full bike, its advantages stand out particularly on uneven and rough terrain. The Focus full bikes you will love are Thron and Jam.
For uphill and cross-country riders, the hardtail bike is the solution: thanks to the rear structure without suspension, force transmission from the legs is direct, so on the flat this type of bike is faster than a full-suspended. On uphill stretches it also offers a lighter feel. This is due not only to the low weight, but also to the fact that the absence of cushioning means that no force is lost. The models offered by Focus are Whistler and Raven.
Completing the Focus bike range is the ATLAS, a gravel model that is ideal for bikepacking trips and adventures. Its geometry allows it to 'accommodate' panniers that can be attached to the handlebars, saddle or frame, and has ample space for tyres. Perfect for those who want to lose track of time... while pedalling!